To boost the European audiovisual sector

The  Media programme’s objective is to boost competitivity in the European audiovisual sector and encourage the circulation of audiences and cinematographic works within and outside of the EU. The programme also aims to preserve and promote European cultural and linguistic diversity as well as European audiovisual and cinematographic heritage.

Support both upstream and downstream of production stage

For the aims to be reach, the Media programme provides support upstream of production stage and after production through the following strands :
- acquiring or completing skills and know-how in the audiovisual sector,
- project development
- distribution of cinematographic works and European audiovisual programmes including digital distribution in cinema houses or videos on request,
- promote cinematographic works and European audiovisual programmes

- support innovative projects that acquire digital technology.